21/02/09-Napanee

Le 21 février, Avril s' est rendue à Napanee et à fait un petit tour à "La Pizzéria". Elle y a reçu une récompense pour ses six millions de CDs vendus.

http://www.napaneeguide.com/ArticleDisplay.aspx?e=1471532


"Napanee native, and pop music superstar Avril Lavigne stopped by her favourite hometown pizza parlour, La Pizzeria, on Feb. 21, to visit with long-time friends Bill and Marina Kosmopoulos, and their son Kostas. Besides indulging in a tasty cheese-laden treat, she also dropped off a special gift, a framed memento of the success of her latest album, The Best Damn Thing. Only special friends, family and record company officials get this sort of gift, which marked sales of six millions CDs, 15 million track downloads, 100 million audio streams and 300 million video streams. “She’s a good kid. There’s no doubt about it, she’s a good kid. She never forgets where she came from.” Lavigne was also in the area to visit friends and family. On Monday of this week, her new fragrance, Black Star, was announced. "

Black Star Promotion

Nous en savons de plus en plus sur le parfum d' Avril. En effet, voici la première photo promotionelle sur laquelle on aperçoit pour la première fois le flacon. Il est vraiment classe, et Avril est magnifique, on adore la façon dont elle est habillée.

En plus de cette affiche, les storyboard de la publicité sont disponibles.



Picture 1: We open on a close up shot of the black star bottle as it slowly rotates with the celestial sparkling sky in the background.

Picture 2: The bottle rotates as the camera pushes in towards the glass quickly and smoothly. FYI zoom in will be through the upper portion of the glass of the bottle that is under the neck of the bottle.

Picture 3: Through movement and shimmering light we are transported inside of the bottle. The seamless FX takes us through the faceted glass, possibly with a momentary wash of liquid that represents the fragrance inside the bottle.

Picture 1: We are now inside the actual bottle. There are sparkling stars everywhere and one shining black star.
Picture 2: Sparkling clouds begin to dissipate revealing a mysterious figure.
Picture 3: Soft wind blows her hair & clothes as she moves effortlessly through this fantasy world.

Picture 1: Beauty Shot on Avril's eyes as they sparkle.
Picture 2: High angle shot of Avril looking up at BLACK STAR above her.
Picture 3: She gives the camera a mischievous look

Picture 1: She moves towards the black star. We use FX and rigging to make her appear to float effortlessly up in the air towards the star. The star shines visibly brighter as she approaches as if it is anticipating her touch (using the same rigging team that did Tom Hanks on the moon in "Apollo 13").

Picture 1: Close Up on Avril's Hand reaching for the Black Star.
Picture 2: Shot continued. Her hand & Black Star connect.
Picture 3: A BURST of energy Pink & White light up the frame

Picture 1: Medium shot of Avril that resembles print ad image.
Picture 2: Another glittering burst of light transforms the black star cap and the perfume bottle.
Picture 3: Close Up beauty shot of perfume as Avril is about to open the bottle.

Picture 1: Medium Close Up beauty shot of Avril spraying fragrance onto her neck. Post FX transforms the spray into little sparkling stars.
Picture 2: She laughs energized by the fragrance with a devilish sense of excitement

Picture 1: Avril smiles as she tosses the bottle with a friendly underhanded movement towards the camera. She wants to share it with us.
Picture 2: The bottle spins in slow motion towards the camera, showing off the multifaceted glass design.
Picture 3: The camera zooms in on the black top until it transitions us to -.

"Black Star", le parfum d' Avril Lavigne

Nous en savons désormais beaucoup plus sur le parfum d' Avril grâce à un message qu' elle a laissé sur son site officiel. Pour notre part,nous sommes de plus en plus impatiente!

Hi everyone!
I'm traveling to London next week where I'm about to announce my latest project .......... my very first fragrance! :)

I'm really excited and can't wait to share it with you. It will be available across Europe this summer, and soon in the US and Canada.

It has been a pretty cool experience. It's so me in a bottle....hahaha! I love the packaging. I wanted to let you guys know the name first ... so.....(drum roll please).......hahah..... The name is "Black Star"!

And I can't wait to share it with you! More to come very soon...

xo Avril

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"Salut tout le monde!
Je vais à Londres la semaine prochaine où j'annoncerai mon dernier projet .......... mon tout premier parfum! :)

Je suis très excitée et j'ai hâte de partager ça avec vous. Il sera disponible dans tout l'Europe cet été, et très bientôt aux Etats-Unis et au Canada.

Ca a été une expérience très cool. C'est comme si c'était moi dans une bouteille de parfum....hahaha! J'adore le packaging. Je voulais que vous sachiez en premier son nom ... alors.....(roulement de tambours s'il vous plaît).......hahah..... Il s'appelle "Black Star"!

Et j'ai vraiment hâte de partager ça avec vous! Encore beaucoup de choses vont arriver très bientôt...

xo Avril"