vendredi 13 mars 2009

Black Star Promotion


Nous en savons de plus en plus sur le parfum d' Avril. En effet, voici la première photo promotionelle sur laquelle on aperçoit pour la première fois le flacon. Il est vraiment classe, et Avril est magnifique, on adore la façon dont elle est habillée.

En plus de cette affiche, les storyboard de la publicité sont disponibles.



Picture 1: We open on a close up shot of the black star bottle as it slowly rotates with the celestial sparkling sky in the background.

Picture 2: The bottle rotates as the camera pushes in towards the glass quickly and smoothly. FYI zoom in will be through the upper portion of the glass of the bottle that is under the neck of the bottle.

Picture 3: Through movement and shimmering light we are transported inside of the bottle. The seamless FX takes us through the faceted glass, possibly with a momentary wash of liquid that represents the fragrance inside the bottle.




Picture 1: We are now inside the actual bottle. There are sparkling stars everywhere and one shining black star.
Picture 2: Sparkling clouds begin to dissipate revealing a mysterious figure.
Picture 3: Soft wind blows her hair & clothes as she moves effortlessly through this fantasy world.


Picture 1: Beauty Shot on Avril's eyes as they sparkle.
Picture 2: High angle shot of Avril looking up at BLACK STAR above her.
Picture 3: She gives the camera a mischievous look



Picture 1: She moves towards the black star. We use FX and rigging to make her appear to float effortlessly up in the air towards the star. The star shines visibly brighter as she approaches as if it is anticipating her touch (using the same rigging team that did Tom Hanks on the moon in "Apollo 13").

Picture 1: Close Up on Avril's Hand reaching for the Black Star.
Picture 2: Shot continued. Her hand & Black Star connect.
Picture 3: A BURST of energy Pink & White light up the frame



Picture 1: Medium shot of Avril that resembles print ad image.
Picture 2: Another glittering burst of light transforms the black star cap and the perfume bottle.
Picture 3: Close Up beauty shot of perfume as Avril is about to open the bottle.


Picture 1: Medium Close Up beauty shot of Avril spraying fragrance onto her neck. Post FX transforms the spray into little sparkling stars.
Picture 2: She laughs energized by the fragrance with a devilish sense of excitement


Picture 1: Avril smiles as she tosses the bottle with a friendly underhanded movement towards the camera. She wants to share it with us.
Picture 2: The bottle spins in slow motion towards the camera, showing off the multifaceted glass design.
Picture 3: The camera zooms in on the black top until it transitions us to -.

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